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About Us

Both Shannon and Sally became new mothers, within six months of one another and their second children have only six weeks between them. They are also neighbours in the same residential street. Shannon, an environmental scientist and Sally, who had completed her thesis in sustainable production and consumption of food met through their respective partners and found they both had strong environmental interests. What started out as casual conversations over the table tennis table (have you played lately? Daggy yet addictive!) evolved into a business concept and subsequently a reality. Each, driven by their own concerns and motivators, are bound by the common thread of sustainability: meeting the needs of the present without compromising the ability of future generations to meet their own needs (Brundtland Commission, 1987).

Beginning Green is Shannon and Sally’s way of actioning their beliefs and demonstrating to the conscientious consumer that having babies shouldn’t cost the earth. Their carefully selected range of eco baby products, may cost marginally more than comparable conventionally made products, but in many instances reflect the true cost of production and consumption.

We thank you for your interest in our eco baby products and taking the time to learn a little more about two people behind Beginning Green, Shannon and Sally’s other baby.